Elevating F&B businesses to be better with high quality dairy products

Client

Anchor Food Professionals

Service

Social Media & Digital Strategy

Team

DOKI

Year

2021

Industry

FMCG

Anchor Food Professionals provides dairy innovations that are specifically created to enhance businesses performance. Not only providing high-value products that are produced in New Zealand, Anchor Food Professionals also strive to become a trusted business partner for Food and Beverage businesses by sharing knowledge to them.

The Challenge

Anchor Food Professionals not only need to educate their different varieties of product that can help their customer or consumer, but also need to educate how to store their product to keep them at the best quality and performance.

The Process

We used a series of content strategies to deliver a full understanding of each product by focusing on discussing one product per week. The contents encompass product usage, how to store the product, and usage tips. We not only helped customers and consumers to use Anchor Food Professional in a better way, but also helped them to create a more up-to-date, innovative cooking and baking.

The Result

Contents that discuss the usage and how to store products performed well. Our audience also left comments on their good impression in using Anchor Food Professionals products. Out of all content pillars, tips on how to use products gained the highest performance. Our audience also interacted positively with those posts because they find the tips that we provide helpful.