Building strong community for aspiring content creator who are looking for additional income

Client

Tokopedia Affiliate

Service

Social Media & Digital Strategy

Team

Year

2022

Industry

e-commerce

Tokopedia Affiliate is Tokopedia's program to encourage their users to share their products, and get commissions in return. Through their social media, they encourage people to join this program to get additional income and to make compelling contents to persuade more people to visit and even make purchase from their affiliate link.

The Challenge

Tokopedia wants to grow strong community between existing affiliates, and keep them engaged with our contents. One of Tokopedia Affiliate account's main objective is to be close with them, to show them that we understand their struggle, and to provide beneficial contents to help them become better affiliates that could gain more commissions. On the other hand, as a relatively new account, Tokopedia Affiliate is also looking for intensive follower growth for their account to help spread news about the program itself.

The Process

Through audience observations (data insight, ad result, survey through IG Story, dm/comment inquiries), we formulate content topics that are desirable for both our existing and future followers. After plotting our content ideas into a more elaborate monthly editorial plan, we create the contents that follow Tokopedia Affiliate's visual guidelines using language that can be felt close to our audience. After the contents are published, we advertise the contents to the audience, and constantly experiment in finding ad pools that would be interested in our contents, in order to achieve our KPIs.

The Result

Bringing out our explorative side to the fullest in this account, we have tried to create various outputs: vector 3d-type visual, motion graphic, to videos with talents. Despite the different forms of outputs, we are staying true to our main objectives: creating engaging contents that could attract new followers and maintain the existing followers' interest.