Encouraging Indonesian people towards a more sustainable lifestyle

Client

AQUA Lestari

Service

Social Media & Digital Strategy

Team

DOKI

Year

2022

Industry

FMCG

AQUA Lestari is Danone-AQUA's platform for Indonesia's environment-issue enthusiast, aimed to inspire Indonesians to do their part in preserving our nature through AQUA Lestari's four main pillars: water preservation, packaging optimalization, waste collection, sustainable product distribution, and carbon footprint reduction.

The Challenge

Through AQUA Lestari's social media account, Danone-AQUA wants to share their initiatives on how they protect our environement, and keeping Indonesians hydrated with the best-quality drinking water.

The Process

Using media monitoring to filter negative issues and finding positive angles, we raise our findings into content topics. To make topics discussing environmental issues that tend to be heavy into digestable pieces of information, we try to tap into current trends and do monthly audience research to find out about what currently sparks their interest.

The Result

Having been trusted with AQUA Lestari's accounts since 2019, we are constantly evolving in our visual outputs. We started with vector-type graphic designs, motion graphics, and combining vector with real image. Later, we are incorporating real images to give deeper immersion. Although we are raising complex topics such as environment, plants, climate, carbon, emission, etc., we manage to maintain our account performance, delivering our contents to the right audience.